Why customers still love their old bank: the Lamborghini paradox
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Fintech adoption has surged, yet customers still prefer banking with traditional players. The surprising truth: what people want from banking hasn’t fundamentally changed, and the banks growing fastest, with the deepest customer relationships, are not just the ones pushing digital frontiers. an article by Peter Aitken, Head of Customer Strategy and Insights, CX at Kantar The […]
The post Why customers still love their old bank: the Lamborghini paradox appeared first on NOCASH ® de 25 ani.
