White Claw, Teddy Swims Launch Yearlong Campaign Tied to Live Music and Friendship

White Claw is partnering with Teddy Swims on a yearlong global campaign centered on live music and social connection, the company announced Thursday.

The collaboration is part of White Claw’s “Grab Life By The Claw” campaign and includes fan experiences, promotions, and a new advertisement set to Swims’ single “The Door.” The campaign features Swims and his band, Freak Feely, and focuses on bringing people together through shared music experiences.

“The most powerful thing about music is its ability to bring friends together,” said Swims.

The announcement coincides with the release of White Claw’s Social Refresh Report, a study of 6,600 legal drinking-age adults in the United States, Canada, and the United Kingdom. The report found that 76% of respondents say connection gives life meaning, but people spend an average of 34 minutes a day socializing. It also found that 68% would give up social media for more meaningful relationships.

Fans Could Win Concert Tickets for Life

White Claw said fans will have multiple opportunities tied to live music throughout the year. That includes a sweepstakes in which two winners can receive a “lifetime” supply of concert tickets for themselves and their friends, awarded as $1,000 in live event gift cards each year for 50 years, or a $50,000 cash option.

The promotion is open to U.S. residents 21 and older and runs through early September, according to the company.

Additional offerings include chances to win trips to see Swims perform, an intimate White Claw Sessions performance in the Hamptons, and sponsorship of his upcoming “The UGLY Tour,” with tickets going on sale this week.

Visit http://www.whiteclaw.com and follow @WhiteClaw for more information.

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