UFC parent company took a $30M hit on White House fight event
UFC's parent company, TKO Group, lost $30 million from its Freedom 250 event held at the White House in June.
The loss is not a surprise TKO Group says it anticipated the financial hit due to the high cost of staging the event.
In total, the company spent about $60 million on production and staging for the event.
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President Donald Trump attended the seven-fight, special event on his birthday, alongside UFC CEO Dana White who has been a longtime ally.
The fights drew impressive viewership, with 17 million people watching.
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