BBVA uses AI to measure the real customer experience
Satisfaction surveys are no longer the only way BBVA gains insight into its relationship with customers. The bank is now using generative artificial intelligence to analyze hundreds of thousands of customer interactions, providing a more complete picture of the customer experience. „It harnesses this technology to process selected conversations in Spain across channels such as […]
The post BBVA uses AI to measure the real customer experience appeared first on NOCASH ® de 25 ani.
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